AfrikMed, when doctors take back control of health information

AfrikMed, launched in 2025, is the answer to that reality. The platform aggregates content produced by verified professionals: doctors, pharmacists, nutritionists, psychologists, midwives, dentists, gynecologists. Each expert has their own presentation space. Content is organized by topic: general health, women's health, children's health, nutrition, mental health, beauty, wellness. Users arrive with a question. They leave with an answer signed by someone whose qualifications can be verified.

Profile verification is the central choice of the model. In a sector where anyone can present themselves as a wellness coach or nutrition specialist on Instagram, it is both an ethical commitment and a commercial argument. "My ambition was no longer just to share my own knowledge, but to bring together a genuine network of African experts," explains Dr Pechens. This shift from "I" to "we" is at the heart of what AfrikMed is building.

The interface, already live, resembles what a prevention-focused media outlet crossed with a structured medical directory might look like: accessible videos, categorized articles, searchable expert profiles, a weekly newsletter. The platform is not yet finalized, but it is already operational. Several professionals are already listed and active.

The business model targets multiple segments: the general public, health professionals looking to expand their reach, health and beauty brands, and institutional partners. It is an ambitious architecture for an early-stage startup, and the founder does not shy away from the challenges: structuring the project, building a team, financing technological development. AfrikMed has the vision and the content. The next step is to build the infrastructure that will carry them to scale.

The ambition is pan-African. AfrikMed targets French-speaking African countries first, before expanding progressively. A media logic: build a trusted audience within a linguistic perimeter before navigating the cultural boundaries that other markets require.

What AfrikMed raises as a question goes beyond its own model. In contexts where medical deserts are real and social media fills the void left by the absence of accessible information, building a reliable alternative is a long-term undertaking. It is also, in some sense, an act of public health.

AfrikMed is incubated by Enovation Factory, Hodi's partner incubator in Cameroon.

AfrikMed is among the startups supported by Hodipulse_, the online presence program dedicated to African startups in the early stage._